We are convinced that the future of our clothing will not follow the linear life cycle that has been the norm to date, but rather a circular one. According to a study by PWC and WWF, global fashion consumption is expected to increase by 60%. An analysis by the Ellen MacArthur Foundation indicates that the textile industry will be responsible for about a quarter of the world's carbon emissions by 2050 if the growth of the fashion industry continues as it is now. In short, more and more clothing is being produced and consumed in less and less time. A new solution is needed to prevent these garments from ending up in the trash. The circular economy offers a solution - one that avoids waste and keeps products in the loop°
CLOSING THE LOOP°
As soon as your t-shirt is worn out, order a new one and return the old one - free of charge, simply by using the existing packaging.